Shaping stories and setting intentions for the next six months, we celebrated the summer solstice with a magical celebration by the sea held by soulful sisterhood collective The Cosmic Coven, welcoming the next phase of the year with the waves crashing, wind blowing and late evening sun shining down.

After inviting us to get comfortable on the sand by the fire alongside 13 other dreamers and doers, the stories began alternative and holistic health healer Kat from All The Aces and Tarot reader, author, poet and maker Anna shared their stories.

Alternative and holistic health healer Kat began with her discovery of Reiki healing after hitting burnout. Tarot reader, author, poet and maker Anna told us of a long family history of Tarot and the magic it’s brought to her life. We were hooked, listening intently over the sound of the sea.

Kat and Anna met during lockdown, building a (cosmic) connection over Zoom until they eventually met and realised their new friendship was indeed, magic.

Together they dreamed up Cosmic Coven with a vision of holding beautiful space for Moon magic, sisterhood and the opportunity for us to remember and connect. The dream had become a reality right there on the beach on the longest day of the year as they transformed an idea into an event for 15 hearts to come together and embrace the power of the Summer Solstice. The excitement in their eyes and the energy as the opened the evening was palpable.

Bundled under blankets as we envisioned what we want out of the rest of the year and what we’re ready to release, Kat and Anna’s story reminded us of three powerful themes you can use when you’re planning your storytelling.

THE BEGINNING
How it all began, where you’ve come from, the start of the journey. Use the beginning to show your audience you see them, you understand their problem or desire and you’re the right person to help them. For Kat and Anna, their individual stories of Tarot and Reiki and meeting during lockdown gave us an immediate interest in their journey and friendship and trust in their knowledge and experience.

THE LIGHTBULB MOMENT
What happened to make you go, AHA! This is it! This is what I need to do! This is how I can help! The idea for the Cosmic Coven and an event to hold space for magic to happen

THE TRANSFORMATION
What’s the result? What difference have you, your product or service made from the idea? How are you having an impact, what can your audience expect? For the Cosmic Coven, it was right there on the beach holding space for ceremony, meditation and the magic of the Summer Solstice.

Think about these three themes in relation to your story. How is your story relevant to your offer? Why would this interest your dream audience?

Remember, stories are powerful and can make a big impact.

For us, as we laid there on the beach, we’d never felt more expansive, excited to bring you the magical offerings we’ve been dreaming up ready for you to supercharge your stories, create copy with confidence and DIY your PR.

Second half of 2021, lets do this.