IT'S NOT ABOUT US, IT'S ALL ABOUT YOU!
Did you know the About page is the second most visited page on a website?
It’s the page that’ll make your audience go from bystanders to buyers but more often than not, it’s the page that isn’t given much attention. It’s also the website page we get asked to write the most.
Does your About Page make you feel icky?
When did you last give it a refresh?
When did you last ask someone to take a look to see if it turns them on?
Because if you can't even bring yourself to look at it, it's not likely to be turning anyone else on.
We totally get it. Writing about yourself can feel really hard. But here's the thing, we'll let you into a little secret... your About page isn’t so much about you, it’s actually about your audience and how you’ll help them.