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"We help you connect the dots between your story and the stories your clients need to hear."

Laura & Becca

Best mates, mamas and story lovers...

We’re Becca Aspin and Laura Andrew, cofounders, creatives and copywriters who LOVE the freedom of having our own business. In fact, we love it so much, we've got more than one!

As dreamers and doers, we know it can feel hard to put into action all the things you know (or don't know!) you need to do to elevate your business. So we're here sharing everything we've learned after decades of communication, copywriting and business building.  

We know from experience that when you're clear on what you want your business to do, who it's for and how you'll capture their hearts and minds, everything begins to feel easier. And with a support team by your side, there'll be nothing stopping you.  



Firm friends since 2008 when we both worked in PR, we discovered a shared love of life, adventure and the US where we studied as undergrads. Flash forward eight years and as mothers with an unquenchable thirst for freedom after non-stop career progression, we both jumped off the 9-5 career track, giving our corporate communication management jobs the heave-ho to create our own agency. 

After years of being consistently booked by corporates and arts festivals, we realised we love (more than anything) empowering other women to take the steps to create businesses they could be proud of, like us.

From writing great bios and blogs to shaping strategies and understanding audiences, our superpower is seeing the stories that'll make the impact and help you find the clarity to step into your confidence. 



We empower dreamers who want to be doers and as you're here, we're guessing you:

  • Have a big vision (so big it makes your tummy tingle)  
  • Know deep down your stories are full of possibility
  • Don't know where to start
  • Want to be more YOU
  • Don’t know what sets you apart amongst all the noise 
  • Are ready to play bigger
  • Want to create a profitable business that makes an impact

So if you're a dreamer with a great idea and a mission to make a difference, you're in the right place. 



We’ve worn all the storytelling hats. So, what do we do now? We...

  • Help heart-led business owners find the words to make their brands stand out from the crowd
  • Support new founders to establish their strategy and find the stories that fit
  • Help women find their purpose and their super power
  • Give women the clarity and confidence to pursue their dreams
  • Support women to launch and monetise their ideas

Not to mention we've:

  • Brought women to (happy) tears when they realise how their story is powerful, even the bits they had been hiding
  • Sold out events attracting tens of thousands of people
  • Written websites, marketing materials and editorials copy for countless businesses of all shapes and sizes 
  • Led corporate and crisis communication 
  • Secured countless pieces of positive national media coverage    

You get the drift. We know a thing or two. You're in good hands with us.

We know all about the juggle

Between us we've got four kids, two husbands, two businesses and all the adulting things that go hand in hand. 

Driving us forward as we navigate the rollercoaster ride of life, business and motherhood is a fierce friendship founded on shared values.

Values that include freedom, respect, curiosity and home. Which is why for every new client and sign up to our newsletter we plant a tree in our Stories Forest as part of our partnership with Ecologi.    

We know running a business is hard work but we've also discovered it doesn't have to be. We're here to show you how to nail your messaging and make everything a whole lot easier. 


More about us 

Our core values


We all have a story and get to decide what goes in it. 

After years of being fully booked by corporates, our aha moment came when we kept being approached by small businesses who were all struggling to nail their messaging and define their businesses.

Passionate about helping them, we made the decision to look at a new agency model to support them more sustainably.   

Because the story always starts with you. 

For us, our mission is nurturing women like you to find clarity and learn the know-how so you can put purpose into your words and let your dream clients and customers see what you’re all about.

You have too great a gift to not shout about it. 


Better together

There are some people in life you’re destined to meet.

At first, you might not know what it is that pulls you in. Maybe a smile, an outfit, a feeling, a longing to have some of what they’ve got. To be their friend.

Conversations later reveal you’ve got shared values, loves and big visions. You’re better together.

That’s what happened to us when we first met. It's how we’ve always worked. It's how we’ll work with you.

Because co-creation is when it gets fun. It’s where you can be yourself, play to your strengths and ditch the overwhelm.

It's where the magic happens.

In a powerful blend of hands-on consultancy and coaching, we play to our strengths in everything we do.

Becca is all about the idea, the blank page, furiously getting it all down while Laura gets the story started. Not a fan of the blank page and lover of a good chin wag, Laura guides you to discover the real magic in your messaging.

This is the co-creation energy we bring to you.

So if you're ready to get intimate with your business, your words and us, let's co-create something magical.  


Running a business is hard work but we believe writing about it shouldn't be.

Don't have time? Not a problem. Limited budget? Not an issue. 

No matter what chapter you’re on, we can help you unearth your unique story and the authentic words and voice to tell it. Whether that's writing the words for you, educating you in how to nail your messaging or giving you the confidence to tell your own story.  

Over the past three years we've helped empower countless female founders to put real purpose into their words. The results have been incredible.

But don't just take our word for it. Check out some of the wonderful feedback we've had. 

Book a free discovery call

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Ready to co-create?

Life's busy and when you've got a list full of all-the-things, sometimes it's hard to know where to start. But if life's taught us anything, it's you can't hit snooze on your stories forever. 

If you’re ready to get cracking and create copy and a business that sings (like you), we’re your women. Whether you’re looking to grow your confidence in Copy Edit Club®️, want to get align your storytelling with your strategy or just want to hand the words over to us to write for you, we can help.

Take a look around, sign up to become a Story Insider and let's get co-creating. We're so excited you're here. 

Let's work together

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