Your story blueprint is as unique as your DNA. It’s why we bang on about the importance of story so much. The importance of weaving it into your messaging and content so your audience gets to KNOW, LIKE and TRUST you.
No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission and values - your purpose - will help you approach your messaging with renewed focus to propel you in the right direction with every piece of content you write.
Often one of the first things our clients tell us is they don’t have an interesting story.
They also can't succinctly articulate what it is they do, and more importantly what their unique super power is. But five minutes into the call, they’ve already told us story gold, they just couldn’t see it.
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