Every brand and business has a story and a unique voice to tell it. But without firm foundations, the messaging can easily go off track and not do what it’s meant to be doing. Wasting a load of time, energy and opportunity.
No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission, values and brand pillars will help you navigate your messaging in the right direction and build long-lasting relationships with copy that connects. Plus, it'll make writing about your business so much easier.
No one is you and when you reconnect with all parts of your story, it becomes even more powerful.
When a house is being built, the foundations come first for a reason.
Establishing firm foundations gives your business strength, stability and makes sharing the message of what you have to offer a whole lot easier. Imagine building a house on sinking sand or sloppy mud, no thanks!
Whether you’re starting out or stuck in a content rut, it’s time to get grounded. Afterall, you and your story are the foundations of your business. Let's find them, make them strong and ready to take your business to the next level.
As business owners, we know how important it is to do the doing, servicing clients and working IN the business. But when you don’t take the time to really think about your foundations - where your business came from and why you're doing what you're doing beyond making money - when it comes to creating captivating content, it’s easy to get stuck because you can’t remember what sets you apart from everyone else.
We hear you! It’s so easy to overlook when you’re a busy founder or small business owner creating, serving and doing all the things.
Maybe you’re just starting out with a business idea or maybe your business has evolved and you want to realign your vision, your values and your why. Wherever you are in the journey, getting clear on your foundations will make writing about your business easier and more powerful.
To help you find your foundations, we've poured our 30+ years of PR, copywriting and business experience into this self-study guide and workbook to help you take the thoughts whizzing around your head to create the foundational pillars of your messaging (in just a few hours).
Weaving in your unique personality, vision and values, you’ll soon have clear messages and story structure to write with confidence and call in the clients you desire every time you write.
Once complete, keep the workbook handy to help you align your storytelling with your strategy every time you write about your business.
Move closer to your vision with every word you write.
Get grounded and anchored into your purpose and it’ll help you write and communicate with your dream clients with ease and flow: clear messaging, captivating content and strong foundations to enable a purpose driven business.
Encapsulating your mission and values with your unique voice is what attracts your audience. you’ll start to attract more of your ideal customers, repel those who aren’t right and have the clarity to write, speak and share your message with confidence.
Every story has a start, a middle and an end, with plot twists and curiousities. By getting clear on your why, what sets your story apart and your vision, you'll step into your story power and never be short of what to say again.
We’re Becca and Laura, founders of Home PR, a soulful PR and copywriting agency helping female founders, small businesses and creatives fuse strategy with storytelling.
Five years ago we jumped off the 9-5 corporate career track and gave our communication management jobs the heave-ho. Dreamers and doers, we know finding the words to captivate your audience can take your life and business to a whole new level. We're here to show you how.
People and purpose are at the heart of our business and we love nothing more than helping women like you harness the power of your story and the ideas bubbling away inside of you.
The world needs you, your ideas and your stories. Whether you're at the early stages of starting a business or you're well established and need some trustworthy minds to help you nail your messaging, we're your women.
Use this workbook to get clear on what sets you apart so you can articulate your story with your unique brand personality to attract your ideal customers, repel those who aren’t right and have the clarity to write, speak and share your messages with confidence.
It's time to get reacquainted with your story, realigned with your why and create a mission statement you can reel off at the drop of a hat.
Narrated in your own unique voice, there’ll be no stopping you.
BUY NOW
The story you're currently telling yourself
Getting clear on your founding values
The love story: Who is your perfect person?
The start of your story: what is your why?
Your plot twists or needle movers
Your brand personality & content pillars
A clear, actionable, step-by-step, easy to use, downloadable guide and workbook (26-pages of goodness in fact) to help you:
"I knew what I wanted to say, but struggled to say it. Stories from Home helped me draw out my story and find my unique voice. A voice that didn’t make me sound like a robot, a voice with personality, colour and fun."
Carly Osman-Holmes
Sprout
It’s time to set strong foundations and remember why you started this journey in the first place. You’ll be amazed how getting clear on your pillars will give you the clarity and confidence to tell your story.
It's time to go big, it's time to go deep. And all you need is this workbook and a few hours to get it done.
Want support every step of the way? Add 5 days of 1:1 Voxer support with us for £111 and we'll be there in your back pocket while you put your work into practice. Let's make magic happen.
Become a story insider
You will receive emails about our offers and services, and can unsubscribe at any time.
Thank you!
