It’s the page that’ll make your audience go from bystanders to buyers but more often than not, it’s the page that isn’t given much attention. It’s also the website page we get asked to write the most.
Does your About Page make you feel icky?
When did you last give it a refresh?
When did you last ask someone to take a look to see if it turns them on?
Because if you can't even bring yourself to look at it, it's not likely to be turning anyone else on.
We totally get it. Writing about yourself can feel really hard. But here's the thing, we'll let you into a little secret... your About page isn’t so much about you, it’s actually about your audience and how you’ll help them.
The good news is, we’ve created the solution to help you write a kick-ass About page without blowing your budget. Intrigued? You should be.
With 30+ years of experience writing hundreds of websites for NHS hospital trusts, fire services and festivals to weddings, interiors and artists, we've written about it all and know what it takes to captive and connect the right audience.
The more we've written, the more we've learnt, which is why we've packed this experience and expertise into an actionable, step-by-step guide to help you write about you in a way your business deserves. Better yet? We've kept it simple with a step by step workbook you can get cracking on straight away.
It's the most affordable way to work with us but don't worry, you still get us guiding you along every step of the way.
We get it and it's why people outsource their words to us. But we promise, once you start putting pen to paper the words will flow. Let's put purpose into your words and an injection of personality into your page. It's time to say no thanks to blank page paralysis, once and for all.
You know your About page needs an edit but you don’t know how or when you’ll have the time or money to get it done. And is it worth it? YES! Your About page holds a mighty power to captivate and connect your audience. Make sure it's working hard for you.
Got a case of imposter syndrome and totally overwhelmed? We get it. But your story is your superpower and no one can write about YOU, better than YOU or with your passion and personality. We'll show you how. Get set to fall in love with your words.
If you’re looking to get your About Page singing before the year’s out, we’ve got what you need.
The beauty of your About page is that once you’ve got it working hard for you with copy that captivates and connects your dream audience, you'll have some stellar content you can use for a host of other things. We’re talking about your media and Instagram bio, podcast proposal, PR pitch and many a great copy line and hook you can use on social media, over and over again.
You're a founder, small business owner, side hustler, hobbyist, entrepreneur or creative who wants to:
Write an About page that actually sounds like you (while making a profit)
Feel empowered to tell your story (warts and all) with confidence
Create a page that turns people on rather than switching them off
Learn new skills you can apply to your writing (every day)
Save money by not needing to outsource your words
Write an About page that actually sounds like you (while making a profit).
An actionable guide created from 30+ years of experience writing words for websites.
The toolkit to feel empowered to write and tell your story with confidence.
Create a page that turns your dream people on rather than switching them off.
Save money by not needing to outsource your words. DIY at its best.
Learn the simple techniques you can apply to your writing (every day).
The About page makeover isn't for you if you want someone else to do all the writing for you. This is a DIY workbook but if that's not your thing and you want us to do the writing for you, click below to sign up for one of our consultancy spaces.
"This is the product all business owners with a website need in their lives. The combination of practical advice, reflective activities and creating headspace for you to slow down and work ON your business rather than IN it, is quite literally magic. I pride myself on bringing my language into anything written I do, but once I spent time looking at my About page through Laura and Becca's eyes I realised I was trying to be something I'm not - formal and corporate! Yes I'd shared a story here and there, but what these PR fairy godmothers will help you do is WAY beyond that. It was deeper work than I anticipated but I'm SO glad I've done it. "
Charlotte Speak
Power of the Parent
"Becca and Laura transformed my About page and made me fall in love with my website."
Katie Ritchie
Inspire Dance and Drama
"I knew what I wanted to say, but struggled to say it. Stories from Home helped me draw out my story and find my unique voice. A voice that didn’t make me sound like a robot, a voice with personality, colour and fun."
Carly Osman-Holme
Sprowt
“Oh wow, I’ve just read it and I LOVE it! This makeover is incredible, it’s giving me goosebumps, you’re so good!”
Myriam
Soumati Studio
Charlotte Speak, Founder of Power of The Parent, was one of the first people to snap up the About Page Makeover she told us: "This is the product all business owners with a website need in their lives. The combination of practical advice, reflective activities and creating headspace for you to slow down and work ON your business rather than IN it, is quite literally magic. I pride myself on bringing my language into anything written I do, but once I spent time looking at my About page through Laura and Becca's eyes I realised I was trying to be something I'm not - formal and corporate! Yes I'd shared a story here and there, but what these PR fairy godmothers will help you do is WAY beyond that. It was deeper work than I anticipated but I'm SO glad I've done it. "
The cost is £99 (inclusive of VAT) and is payable in full via credit and debit card. We use Kajabi, a safe, secure and trusted platform where we host all our workbooks and courses (more on that coming soon!). Once you've made the payment and entered your email address, you'll be sent an email with the About Page Makeover and workbook, ready to get using straight away.
We suggest giving yourself a full (uninterrupted) morning or afternoon to work through the lessons and workbook. Alternatively you may prefer to work through a lesson each day over a full week. Think about when you feel most creative and when you feel most productive, block out the time in your diary to ensure no one distracts you. Put your phone on silent or Airplan mode and avoid the lure of social media. It's time to concentrate and get to work.
As business owners, there's so many things we need to write, so whether you think you're good at writing or not the reality is you need to feel comfortable with your words. Remember, no one knows your business better than you and you're the personality at the heart of what you do. Often we get too much in our heads and distracted by what other people are doing. Trust the words you're putting onto paper. The more you write and the more comfortable you get with your story and its power the easier writing becomes.
The cost of the workbook doesn't include our consultancy services however if you purchase before 1 October 2021 you'll get our SWIFT BONUS, a 30-minute video call with us to review your final About page (once you've done the work) and give you a final edit. However, we're available on email and Instagram and are more than happy to answer any questions through these channels and hear how you're getting on. We'd love to see your new About pages so feel free to send these through for us to share your success.
Only if you purchase before 1 October and get our SWIFT BONUS, a 30-minute video call with us to review your page (once you've done the work) and give it a final edit. The cost of the workbook doesn't include an additional edit by ourselves but if you don't get the bonus and still want us to have a look, you can book a 30-minute consultancy session where we'll take a look at your page and suggest how you could improve it. The cost of this service is £250 and can be booked on the Work with Us section of our website.
We've made this workbook as simple as possible and hope the step by step techniques will make it easy to follow. However, if you're struggling, try coming back to it another time. Often your environment and the noisy world we live in can be a huge strain on our creativity, especially when it comes to words. Don't get frustrated, take some breaths and try taking the workbook to a different environment or location where you may find the words start to flow easier. Writing is all about confidence. Remember, no one knows your business or story better than you. If you're still struggling, please reach out to us via email or social media and we'll see if we can help you along.
Due to the nature of the workbook being an immediate digital download, we don't offer refunds. We pride ourselves on our work, so if you're unhappy with the quality of the workbook please get in touch with us via email and let's see if we can resolve the situation.
You can read our full T&Cs here.
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