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All the best stories have a plot twist! Want to know ours?

Ready for a plot twist? 

The best stories have a plot twist but we certainly weren’t ready for ours.

If you've had a nosy on our about page you'll know that we were busy hustling along running our PR agency that we'd grown purely through word of mouth recommendations, while trying to keep on top of home life.   

Spoiler alert, the elusive ‘work life balance’ wasn’t exactly well thought out. Before we knew it, our books were full and we were BUSY (again). This time it was different. A long-term gig supporting the PR, marketing and partnership teams at Hull UK City of Culture 2017 and new client work coming in left, right and centre, our word of mouth reputation saw us managing huge client projects with our tiny team. It was working and we were all set to grow our team to help us scale. But what happened next, knocked us for six. 

The big C

We’ve always been pretty good at multitasking. Between us we’ve got two husbands (one each), four kids (two each), three dogs (Becca’s two retrievers and my spaniel), two side businesses (one each) and a travel website we created with a few other makers and creators where we live. Not to mention we love to travel and spend time with friends, so we’re used to juggling. But when my husband suddenly became critically ill and we had two festivals to launch, clients to serve, kids to care for and a VAT crisis we didn’t see coming, the juggle became very real. 

I won’t lie, it was tough. Months of long days with Becca leading the client-side while I ventured back and forth to the hospital saw us successfully launch the festivals and sort our taxes all while keeping our clients and kids happy. Jiggered? You bet. So as things started to get back to normal, we had to make a choice: grow our team so we could meet our demand or slow down and remember why we started this journey in the first place?

Facing cancer head on, makes you look at things in a new way.

Our AHA moment came when we identified a repeating pattern: clients came to use needing help on PR and copywriting but only had the budget for one-off or project-specific support, what they really needed was to align their copy with their values and get really clear on their stories. 

That prompted us to go back to what got us going in the first place, stories. Finding them, creating them, sharing them with the world and helping others do it too.

Laura x 


SFH Autumn (Socials + Websize)-72

We're Laura & Becca

PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.

Becca'sfavourite things

Poolsuite FM

Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!


Gabrielle Bernstein

I discovered Gabrielle Bernstein last summer, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.


Laura'sfavourite things

Marie Forleo

I discovered Marie Forleo at the end of 2019 and devoured her book Everything is Figureoutable in a day. I love her New Jersey no nonsense approach to problem solving and how she's all about the fun. Because we all need more of that.



Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District, whenever we have a spare weekend or day, we throw the tent in the car and head to the hills.


Binge the latest blog posts

Your story blueprint is as unique as your DNA. It’s why we bang on about the importance of story so much. The importance of weaving it into your messaging and content so your audience gets to KNOW, LIKE and TRUST you.

No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission and values - your purpose - will help you approach your messaging with renewed focus to propel you in the right direction with every piece of content you write.

Often one of the first things our clients tell us is they don’t have an interesting story. They also can't succinctly articulate what it is they do, and more importantly what their unique super power is. But five minutes into the call, they’ve already told us story gold, they just couldn’t see it.

Want to know one of the easy-to-use tools we not only LOVE but which has helped us prepare for our summer sabbatical?

We’ve always been tempted to be rule breakers, but in all honesty, we’re pretty straight laced.

Inspiration is all around us, we just need to look.

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