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Hey there copycat!

Stories from Home January 2022 (Large)-32

Hey storyteller,

When was the last time you copied someone? We ask this rather than ‘Have you ever copied?’ because let’s face it, in some way (business related or otherwise), we’ve all been a copy cat at some point.

While we’re incredibly lucky to be living in a world where inspiration is all around us, it can get exhausting to know when something is an original thought or idea.

Because the reality is, in today’s world, nothing’s new. Not really.

Everything’s been said and done before, it’s maybe just packaged up in a slightly different way.

But you know what someone can’t copy? Something original and unique to you?

Your story.

Your story blueprint is as unique as your DNA.

It’s why we bang on about the importance of story so much. The importance of weaving it into your messaging and content so your audience gets to KNOW, LIKE and TRUST you.

Your story is great and it’s powerful. But often you can’t see it. You can’t see what others see.

Every story has three parts. The start the middle and the end.

We often talk about the 3 stories you need in your story back pocket. We call these:

  1. The Origin Story - the start of your story

  2. The Aha Story - the middle part, usually a plot twist

  3. The Transformation - the end or the possibilities (for you and the reader)

If you need help getting comfortable with your story, so you can step into your power and connect with your audience we would love to help.

Find out more about working with us here.

With love,

Laura and Becca x


SFH Autumn (Socials + Websize)-72

We're Laura & Becca

PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.

Becca'sfavourite things

Poolsuite FM

Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!


Gabrielle Bernstein

I discovered Gabrielle Bernstein last summer, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.


Laura'sfavourite things

Marie Forleo

I discovered Marie Forleo at the end of 2019 and devoured her book Everything is Figureoutable in a day. I love her New Jersey no nonsense approach to problem solving and how she's all about the fun. Because we all need more of that.



Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District, whenever we have a spare weekend or day, we throw the tent in the car and head to the hills.


Binge the latest blog posts

No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission and values - your purpose - will help you approach your messaging with renewed focus to propel you in the right direction with every piece of content you write.

Often one of the first things our clients tell us is they don’t have an interesting story. They also can't succinctly articulate what it is they do, and more importantly what their unique super power is. But five minutes into the call, they’ve already told us story gold, they just couldn’t see it.

Want to know one of the easy-to-use tools we not only LOVE but which has helped us prepare for our summer sabbatical?

We’ve always been tempted to be rule breakers, but in all honesty, we’re pretty straight laced.

Inspiration is all around us, we just need to look.

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