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Autumn is the perfect time to get back to basics

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Hey Storyteller,

Autumn is the perfect season to get back to basics.

To check you’ve got everything you need - just like you check your child’s pencil case to replace those tiny chewed pencils and broken rulers, you need to check in with yourself and you business to check that everything is working.

We believe getting the basics right, lays the foundations for extraordinary.

And it’s not too late to check in, even if the season has already run away with you.

No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission and values - your purpose - will help you approach your messaging with renewed focus to propel you in the right direction with every piece of content you write.

You need to know what you want to build, before you start talking about it.

This is the key to a purpose driven business.

Start by answering these questions:

  • What’s your mission?

  • What’s your superpower?

  • What does the future look like?

Journal on these questions and share the answers with your audience.

If you need help to get your basics right to set you up for extraordinary we would love to chat.

From our monthly Copy Edit Club ® to a month long Residency, depending on what support you’re looking for, you can book a discovery call here.

With love,

Laura + Becca


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We're Laura & Becca

PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.

Becca'sfavourite things

Poolsuite FM

Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!


Gabrielle Bernstein

I discovered Gabrielle Bernstein last summer, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.


Laura'sfavourite things

Marie Forleo

I discovered Marie Forleo at the end of 2019 and devoured her book Everything is Figureoutable in a day. I love her New Jersey no nonsense approach to problem solving and how she's all about the fun. Because we all need more of that.



Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District, whenever we have a spare weekend or day, we throw the tent in the car and head to the hills.


Binge the latest blog posts

Your story blueprint is as unique as your DNA. It’s why we bang on about the importance of story so much. The importance of weaving it into your messaging and content so your audience gets to KNOW, LIKE and TRUST you.

Often one of the first things our clients tell us is they don’t have an interesting story. They also can't succinctly articulate what it is they do, and more importantly what their unique super power is. But five minutes into the call, they’ve already told us story gold, they just couldn’t see it.

Want to know one of the easy-to-use tools we not only LOVE but which has helped us prepare for our summer sabbatical?

We’ve always been tempted to be rule breakers, but in all honesty, we’re pretty straight laced.

Inspiration is all around us, we just need to look.

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